MEDIA COVERAGE

Breaking Bad Habits

Breaking Bad Habits is Governor Michelle Lujan Grisham’s statewide litter-prevention initiative, created to inspire New Mexicans to keep litter out and take pride in the places we call home. This media archive highlights the campaign’s impact and the stories it sparked across New Mexico and beyond.

National, Regional and Local media placements

Estimated Audience Reach

Estimated Coverage Views

Since its launch, Breaking Bad Habits and the youth-focused #KeepLitterOut initiative have generated 104 national, regional, and local media placements, reaching an estimated audience of more than 3.87 billion and earning more than 18 million estimated coverage views. Explore the coverage below to see the campaign’s momentum, community impact, and lasting legacy.

Featured Coverage

A selection of standout stories that captured the campaign’s reach, message, and community impact.

Boots on the Ground

Albuquerque Journal · April 18, 2026

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10.5 million pounds of trash collected during 'Breaking Bad Habits' campaign

KRQE News 13 · January 9, 2026

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NMDOT seeks Young Ambassadors for anti-littering initiative

KOB 4 · August 20, 2026

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#KeepLitterOut

Young Ambassador Voices

Through the youth-focused #KeepLitterOut initiative, Land of Enchantment Young Ambassadors are helping lead the conversation on litter prevention in their communities. Explore op-eds and letters to the editor from these young leaders, sharing their personal experiences, local perspectives, and calls to keep New Mexico clean, beautiful, and litter-free.